Management’s old-school battle against its Buffalo baristas’ organizing campaign reveals a failure to recognize how unionization can align the company with its consumers.
Starbucks, like any company whose workers are unionizing, could take a genuinely innovative path. It has the opportunity to become a visionary leader; its executives could use their imagination to move toward a different corporate future. Imagine a Starbucks in 2030 or 2035 that’s known nationally as the unionized coffee chain, with the most stable workforce among all quick-serve restaurants, amazing service, amazing coffee, beloved by a generation of customers, shareholders, and workers.
In Boston, setting a goal for a racially diverse construction work force is one thing. Meeting it has proved more difficult.
“There is a legacy of racism, which by no means has been eliminated,” Mr. Erlich said. “I respect folks in the community that complain that things are not changing fast enough. And they are not changing fast enough.” Still, he argues, unions realize that “they need to become less homogeneous and reflect the demographics of the city.”
And he warns that the nonunion contractors that will...